Bud Light Turbo Cooler - Digital

We were tasked with creating a video to help launch the Turbo Cooler at an Anheuser Busch InBev event in Brazil. As part of the brief, the video had to represent the brand, and it's super cold properties, along with a creative way to incorporate its features. We achieved this with the use of dramatic camera angles and a combination of quick movements juxtaposed with slow motion movements. Incorporating frost to reveal the cooler features and a dramatic soundtrack round out a pretty sweet video.