M&M's Chase M Down - Retail/Social

A unique and groundbreaking digital consumer experience. Integrating Facebook Connect and Google Maps, users could insert themselves into a 'mini movie' to star along side the M&M's, creating a personalized, sharable video. Creating the video gave consumers a bonus entry into a promotion where they could win a Fiat.

Online/social media teaser, pre-shop awareness video to build hype.

The final product of the consumer engagement. Throughout the video, images of the user and their friends are pulled and seeded into the video, as well as the their neighbourhood via google maps street view.

Website. Portal to enter promotion and/or create a personalized custom movie.

In-store POS and Online poster.

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