THE CHALLENGE Create a unique interactive in-store Stanley Cup Playoffs experience that is ownable by Pepsico. Shopper mom and her family need to connect emotionally to the experience, ultimately driving basket size and co-purchase of CSDs & salty snacks. SOLUTION: Build massive in-store theatre leveraging NHL assets and creating an interactive standee where consumers can ‘Hoist The Cup’ by standing under a Stanley Cup replica with a call to action to hashtag and share on social media. level for our client. The display reinforces that Pepsi delivers the go-to destination for all of mom’s Stanley Cup Playoffs party needs.
